This course provides students with training in the technical and problem-solving skills used by sales professionals, customer service representatives, administrators, and office administration assistants in current customer relationship management (CRM) systems. This is a hands-on project-based course covering the following topics: overview of CRM, the current job market for professionals skilled in using CRM, how to create a CRM system, input and editing of customer data, how to create reports and marketing materials from the CRM, and the basics of how to manage a team using a shared CRM system. Students who successfully complete the course will be able to launch and manage a CRM system for a small business or be able to utilize a CRM in a professional sales position This course will cover one software currently in demand. This course may be offered in a distance-learning format. (FT)
