This course is designed to provide the small business owner with the necessary skills to market their product or service as well as to develop the marketing section of a comprehensive business plan for their business. Emphasis will be placed on conducting market research; identifying and segmenting profitable target markets; creating an effective marketing mix; critically evaluating sample marketing plans; and developing a comprehensive marketing plan. (FT)
SUBJ:
BUSN
CRSE:
543
Course Outline:
