This course introduces promotion of a website through search engine optimization (SEO) to increase a website’s visibility. Basic optimization strategies, such as conducting keyword research, building inbound links, and optimizing your pages and content are included. Students will learn how to read a search engine results page, find its ranking and see how rankings can affect a business. Learn website promotion through social media and how to leverage social media tools to grow a brand and drive site traffic. (FT)
SUBJ:
COMM
CRSE:
647
Course Outline:
